Life & Performance Coaching, Training and Smart Conversations for real change!
Just Smart Thinking was founded in 2014 by Adrian Murtagh, whose genuine interest in helping people is backed by decades of clinical and life experience across health, social care, charity and the private sector - bringing a professional, compassionate, and practical approach to coaching, training and smart conversations.
Book a discovery call today...
Who do we work with?
Individuals
Those who feel stuck or uncertain about what’s next when creating or reacting to change.
Those who feel stuck or uncertain about what’s next when creating or reacting to change.
Leaders & Managers
People who want to lead with compassion, confidence and integrity.
People who want to lead with compassion, confidence and integrity.
Businesses, Charities & Social Enterprises
Organisations that see the importance of developing resilient teams and mentally healthy workplaces.
Organisations that see the importance of developing resilient teams and mentally healthy workplaces.
Why Just Smart Thinking?
Professional & clinically-informed
Our coaching draws on clinical mental health expertise, combining practical approaches with evidence-based strategies to help individuals, teams, and workplaces achieve real, lasting results.
Our coaching draws on clinical mental health expertise, combining practical approaches with evidence-based strategies to help individuals, teams, and workplaces achieve real, lasting results.
Commitment to Quality Standards
We believe in active professional development, we embrace the International Coaching Federation Code of Conduct, and support international coaching development as a Coaching Assessor for the Performance Coaching Academy in America.
We believe in active professional development, we embrace the International Coaching Federation Code of Conduct, and support international coaching development as a Coaching Assessor for the Performance Coaching Academy in America.
Flexible delivery
We offer one-to-one or group sessions, in person, online, or blended. Short or longer programmes, tailored to your schedule for individuals, teams, or workplaces.
We offer one-to-one or group sessions, in person, online, or blended. Short or longer programmes, tailored to your schedule for individuals, teams, or workplaces.
Where it started - a life shaped by care and learning
Clinical backgroundTrained and experienced psychiatric nurse, therapist and counsellor - a foundation in mental health, human behaviour, and practical support skills.
Teaching & ResearchDelivering internationally recognised training and personal development courses and contributing to research in addiction treatment - bringing evidence-based approaches to learning and growth.
Charity leadershipSenior roles designing and leading services, with a focus on coaching, mentoring, quality standards and improving outcomes for people and communities.
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Adrian began his career in 1983, training as a psychiatric nurse at Glasgow Royal Infirmary. This early experience instilled a deep understanding of mental health, counselling approaches and human behaviour. He later worked in Glasgow's Social Work Department, establishing addiction counselling services, then moved to Australia, where he set up community support services and taught personal development at a community college.
Returning to the UK, Adrian took senior roles in the charity sector before qualifying as a coach in 2010 and founding Just Smart Thinking in 2014 - with a simple goal: to introduce life and performance coaching to everyday people. Genuine down to earth man who made me feel relaxed and excited about the journey ahead. I found it easy to put my trust in him. Adrian was fantastic. He is considered, thoughtful, challenging in a positive way, and most of all fun! I also regularly practice placement exercises and visualisations to calm me or help me deal with anxious situations. Adrian was great! He initially managed to set my mind at ease as I was quite emotional about my situation at the time. |
Just Smart Services
Tailored programmes to support personal and workplace growth.
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Training and Development courses for individuals, teams, and workplaces, building leadership skills, supporting personal growth, and creating mentally healthy workplaces to support wellbeing and performance.
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Find the right programme for you
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Safe, collaborative space for individuals, teams, or workplaces to explore ideas, find clarity, and create practical solutions.
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Start a Smart Conversation today
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Practical Life & Performance Coaching to build confidence, clarify purpose, and remove obstacles supporting real personal growth and meaningful goal achievement.
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Book a free 20-minute discovery call
What people say about Just Smart Thinking...
Adrian is a fantastic trainer who creates a safe, supportive, and encouraging environment. The courses are relatable, and he explains complex issues in a simple, understandable way, sharing practical approaches for helping ourselves and others with mental health.
Student, Just Smart Thinking Mental Health First Aid course
Just Smart Academy
I can honestly say that since working with Adrian, I haven’t had one day when I have felt overwhelmed and wanted to throw in the towel. I am feeling much more confident and excited about what lies ahead, but am also learning to be more patient and enjoy the process. What a difference it makes to know that I can turn to someone like Adrian and Just Smart Thinking when the going gets tough in the future. Seeing the Charity and its possibilities through Adrian’s eyes has been a revelation.
Suzanne Scott, founder & manager of Trauma Informed Parenting
Just Smart Conversations
I was pretty sceptical about what Life & Performance Coaching would achieve for me when I first started but I have to say I was amazed at how quickly I changed my mind, within the first 2 or 3 sessions and with just a few really simple questions, I quickly and fundamentally changed my long-held attitudes and outlooks. The outcomes for me have been nothing short of amazing and now I am recommending Just Smart Thinking to people I know who would benefit.
CEO of Lime Commercial Property, Scotland
Just Smart Growth
Get in touchWe would love to hear from you...
📧 Email: [email protected] 📞 Phone: +44 1234 567 890 📍 Based in the UK - sessions online or in person 
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